In the late 1960s a new brand of cigarettes was introduced by Philip Morris International. A spinoff of the popular Benson & Hedges brand, its marketing was aimed at female smokers enjoying a new sense of liberation. For better or worse, the advertising slogan for Virginia Slims insisted that "You've Come A Long Way, Baby." Although the late 1960s saw the Women's Liberation movement gaining media penetration and political momentum, in truth the women's suffrage movement had been brewing since th...
In the late 1960s a new brand of cigarettes was introduced by Philip Morris International. A spinoff of the popular Benson & Hedges brand, its marketing was aimed at female smokers enjoying a new sense of liberation. For better or worse, the advertising slogan for Virginia Slims insisted that "You've Come A Long Way, Baby." Although the late 1960s saw the Women's Liberation movement gaining media penetration and political momentum, in truth the women's suffrage movement had been brewing since th...
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